Freedom’s Way National Heritage Area is pleased to announce the launch of its new brand and fully interactive website.Designed to raise awareness about the organization and the heritage area, especially among younger generations and new residents, the rebrand clarifies the intent of the organization’s name, refreshes its messaging, and introduces an intuitive and interactive guide and online archive that is engaging and accessible.

Central to the project is the desire to emphasize that the Freedom’s Way National Heritage Area represents the diversity of histories, stories, and people important to the 45 communities the organization represents and is inclusive and welcoming of everyone.

Inspired by the idea of an online museum, the organization partnered with Carlisle-based Brand Strategy and Design firm D&CO to develop the strategy and design for the refreshed brand and to design and develop a robust new website.

The brand refresh clarifies that neither the name, Freedom’s Way, or the organization’s relationship to the American Revolution is singular, political, or exclusive. The new logo’s elements, an abstraction of a banner/flag and a beacon/lantern, create a strong visual mark that is a unique symbol of the area without referencing any specific object or place. Evocative photography is paired with declarative and open headlines to welcome visitors to the website and encourage them to explore.

The site is deeply interactive and dynamic. Visitors are invited to find culture, nature and history resources through an interactive map, search for stories based on themes and explore the area based on experience, topic, location, or audience.

“After careful planning and content development, the staff of Freedom’s Way is excited to introduce the new website and brand to the public,” notes Executive Director Patrice Todisco.“ The new look and online presence have energized and focused the organization, creating a platform for sharing the unique stories of the region through a new lens, highlighting partnerships, and engaging the public to explore the region.”

Image courtesy of D&CO